At Lulu & Nat, we are committed to making a positive social and environmental impact through every step of our production process. We believe in creating high-quality, timeless products that are made to last. By producing in small batches and embracing slow, considered methods, we reduce waste and minimise our environmental footprint.

We're always striving to do better. Most of our bed linens and clothing come packaged in reusable cotton bags, helping to reduce single-use plastic. When plastic is necessary, we opt for biodegradable alternatives whenever possible.

Sustainability also means longevity. Within our kids’ collections, our pyjamas and bed linens are often passed down between siblings and used for many years—something we’re especially proud of.

Our journey began in India, where we lived from 2007 to 2009 while setting up Lulu & Nat. This experience allowed us to form close relationships with our craftspeople—many of whom we still work with today. We continue to visit regularly to collaborate on new designs and ensure our production remains thoughtful, ethical, and aligned with our values.