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OUR MISSION

At Lulu & Nat, we’re all about joy, colour, and creating something a little different. Since 2007, we’ve been designing distinctive homeware that brings personality and charm into everyday spaces—pieces that feel unique and are never mass-produced or seen in every home.

We believe that great design should feel effortless. That’s why our aesthetic is playful, modern, and easy to style in a relaxed way. We don’t take ourselves too seriously—but we’re serious about craftsmanship, quality, and sustainability.

Every piece begins in our London studio, designed by Lulu & Nat, and is then brought to life by talented artisans—mostly in Jaipur—using traditional techniques like block printing. We’ve worked with many of the same craftspeople since the beginning, building lasting relationships based on trust, skill, and shared values. Our focus on slow, small-batch production means less waste and more care in every detail.

Over the years, we’ve grown beyond homeware, expanding into clothing that follows the same ethos: joyful design, handcrafted quality, and sustainable production. Whether it’s a cushion cover or a kaftan, everything we make is designed to bring a little more colour and happiness to your everyday life.